Shopper loyalty has changed, and traditional tactics no longer cut it.

Today's consumers expect more than points, discounts, or passive rewards. They demand meaningful, interactive, and personalized experiences, whether they’re browsing online or walking through a centre.

Hear how the same technology powering fan engagement for the NFL, global mega-events like New York Comic Con, and the world’s biggest festivals with Live Nation is now transforming retail experiences with astonishing results.

Join Komo CEO Joel Steel alongside a panel of retail industry innovators for a practical, insight-packed session. You'll learn how shopping centres and retailers are driving "engagement-first loyalty" by blending AI, gamification, and dynamic interactive content. Discover how this approach isn’t just boosting foot traffic and dwell time, but also delivering real ROI for owners, retailers, and tenants.

You'll also hear directly from industry leaders in retail, shopping, and loyalty as they unpack where the industry is heading, what loyalty really looks like in 2025 and beyond, and how you can stay ahead of the curve.

What’s working now? What’s coming next? Walk away knowing exactly how to create campaigns that don't just capture attention, they sustain it, convert it, and turn it into lasting loyalty.

Date: 29 July 2025

Time: 10:30am AEST

Panelists:

Joel Steel (CEO and Co-Founder, Komo Technologies) - A leading voice in digital engagement and AI-driven loyalty, Joel works with some of Australia's top shopping centres to build experiences that convert attention into action.

Adam Posner (Founder, The Point of Loyalty) - A recognized loyalty expert, Adam helps brands understand and influence the ever-evolving behavior of modern consumers.

Sarah Moore (Portfolio Marketing Manager, Hawaiian) - A strategic marketing expert with a passion for community engagement, Sarah leads retail and property campaigns that connect people and celebrate place. She recently helped drive Hawaiian's "Centre of Our Neighbourhoods" platform to gold at the 2024 Shopping Centre Council of Australia Marketing Awards in Brand & Partnerships (Multi‑Centre).

Bianca Hopkins (Marketing Manager, Independent Brands Australia) - A brand and retail marketing expert, Bianca leads national campaigns across Cellarbrations, The Bottle-O and IGA Liquor. Her work blends creative storytelling with sharp shopper insights to drive engagement and grow market share across IBA’s retail network.

Theresa Tran (Customer Success Manager, Komo Technologies) - A trusted partner to shopping centre and retail clients, Theresa helps bring award-winning campaigns to life through hands-on collaboration and a sharp focus on results.